Effectiveness first - then assess the efficiency level to achieve your ultimate level of productivity.

Which would you rather achieve: Effectiveness or Efficiency

Since the dawn of the first Industrial Revolution (1760-1814), businesses have struggled to achieve a balance between profitability, growth, efficiency, and effectiveness.  Actually, the struggle lies with aligning the resources and evolving the capabilities to meet the ever-changing needs resulting from the economic shifts. Now in the ongoing Fourth Industrial Revolution, more than 260 years …

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